Enter The Wild

We delve into the heart of the wilderness and unveil the Peak Performance Cruise Collection, where fashion serves as a backdrop for photography. This collaboration features three talented photographers who immerse themselves in the elements of nature to create images that invite us into the wild and capture the essence of the brand's DNA.

Our Goal

To craft a captivating campaign, lookbook, and activation for the launch of Peak Performance's collaboration collection, blending the raw beauty of nature photography with the world of fashion. Our aim was to introduce the concept behind the collaborations and strengthen Peak Performance's connection with both existing and new audiences who share a passion for the outdoors and nature.

Online & Print Activation.


Step 1) To seamlessly blend nature photography with fashion, we launched a three-step campaign: before, during, and after the collection's debut. We kicked off with a teaser advertorial in The Forumist magazine and on Peak Performance's online and social platforms, spotlighting the three nature photographers—Alric Ljunghager, John Strandh, and Martin Wichardt. Through interviews, we uncovered their passion for adventure and commitment to capturing the outdoors' beauty.

Step 2) We curated a compelling photo campaign and lookbook, unveiling the entire collection. This campaign served as an escape from our daily urban lives, igniting a passion for the outdoors. Using the garments as a gateway to the wild, it stirred emotions and encouraged outdoor enthusiasts to embrace the spirit of adventure within their urban environments. The campaign served Peak Performance and The Forumist online and social media channels.

Physical Activation

Step 3) Furthermore, the campaign transcended into an immersive exhibition and POS material at the Peak Performance Flagship store on Bibloteksgatan. Here, the entire collection was unveiled, accompanied by a press meeting and a VIP event to mark its launch.

Impact


The activation garnered widespread attention from nature enthusiasts, fashion lovers, and outdoor adventurers alike. The combination of compelling storytelling, stunning visuals, and a unique platform that blended outdoor fashion, and self-expression resonated with an estimated:

Part 1)
Print, online campaign, and social media: 310K
Part 2)
Online campaign, and social media: 280K
Part 3)
Ongoing flagship store visibility: 8 weeks