It’s the real thing
At The Forumist Production, we take pride in orchestrating captivating collaborations that transcend the boundaries of creativity, delivering remarkable fashion experiences. One such extraordinary partnership came to life when Peak Performance and Nigel Cabourn fused their expertise to create a mesmerizing collection.
Our Goal
To craft a compelling campaign that resonated with devoted fashion enthusiasts, influencers, and experts. By spotlighting the exceptional craftsmanship and technical design of both Peak Performance and Nigel Cabourn, we aimed to solidify their positions in the hearts of an affluent and suitable target group. The campaign sought to build brand awareness, emphasizing the brands' commitment to high-quality, functional apparel, and inspiring a new wave of fashion devotees who appreciate the timeless value of superior design that thrived in both style and functionality.
Print Activation
In the second step, our photo campaign featured a diverse selection of local ambassadors, each representing different devoted personalities, ensuring widespread appeal for the collection. These influencers engaged their audiences, promoting the collaborative collection through advertorials in The Forumist magazine, their social media, and an ongoing exhibition at the Peak Performance flagship store in Stockholm.
Online Activation
To breathe life into this fashion revelation in the first step of this activation, we meticulously produced a captivating short film that delved into Nigel Cabourn's illustrious journey. Filmed at his home and studio in Manchester, the documentary-style film paid homage to his over 40-year career as a designer, unveiling the history, heritage, and inspiration behind his iconic creations. This film was edited and served as an introduction to and launch of the collection in Peak Performance, Nigel Cabourn's, and The Forumist online and social media channels.
Physical Activation
The launch of the collection was celebrated with an exhibition and event featuring live musical performances by the featured artists Dida and Mwuana at the Peak Performance flagship store in Stockholm. Over 500 enthusiasts, industry professionals, and influencers attended, with the opportunity to meet the creators, view the complete collection, enjoy live music, and experience other attractions, including the launch of the new issue of The Forumist magazine.
Impact
The impact of the campaign was profound, resonating with an audience who shared a passion for well-crafted, stylish apparel. Together, we celebrated the remarkable dedication of both brands, solidifying their positions as trailblazers in the sportswear and fashion world.
Online campaign, YouTube & social media reach 430K
Printed media 150K
Event activation and social media 120K
Ongoing flagship store visibility 8 weeks
