Ready for Action
In a momentous collaboration with Adidas, we joined forces with their key retailer, Caliroots, to spearhead a campaign set to elevate the launch of the new Adidas collection. Athleisure got turned up a few notches—join the ride and don’t get left behind.
Our Goal
With a shared commitment to aesthetic excellence and innovation, we embarked on the journey of crafting an authentic and captivating campaign that seamlessly intertwined the essence of the collection with Caliroot's and The Forumist magazine audience. Understanding the potency of visual storytelling, we meticulously curated a photo campaign produced in LA to celebrate the dynamic fusion of sport and fashion embodied in the new Adidas collection.
Online & Print Activation.
The essence of our partnership delivered on-brand, engaging, fashion-forward visuals to activate a fashion-aware streetwear audience across all collaborating partners' channels, including Caliroots online and physical stores, The Forumist printed magazine, and online platforms, as well as all collaborating partners' social media channels. We attracted visitors with a fusion of sport, fashion, and creative brilliance that spoke directly to the essence of the designated audience. The destination chosen for creating the campaign visuals was LA, aiming to highlight the true essence of Caliroots. We assembled a complete team to accomplish the mission and ensure the best possible outcome.
Physical Activation
The core of our campaign flourished with the grand opening of the Caliroots concept store in Stockholm, where excitement and anticipation peaked. We proudly continued the launch campaign of the new Adidas collection for the physical store visitors. The store's digital screens came alive with the electrifying "ready for action" campaign combined with a presentation of the complete collection, drawing a diverse audience of passionate streetwear and sportswear enthusiasts. The event was a celebration of creativity, style, and the dynamic spirit of our partnership.
Impact
Our dynamic campaign resonated with an extensive audience across digital and print platforms. The grand opening event was a night of unparalleled enchantment where each attendee witnessed the power of our shared vision. The ongoing campaign on the Caliroots store significantly increased both awareness and sales.
Print, online, and social media reach: 830K
Launch event visitors: 630
Launch event reach and shares: 79K
Ongoing visibility and campaign on Caliroots online and physical store: 4 weeks
