Schweppes Selection

In an exciting rebranding journey from Schweppes Premium Mixer to Selection, we were tasked with crafting a new brand book, to blend Schweppes' rich legacy with modern flair, and with shaping a captivating and refined communication strategy for both B2B and consumer outreach.

Our Goal

To craft a comprehensive brand book that meticulously documents the essence of Schweppes Selection, we aimed to delve into Schweppe’s rich history, showcasing its evolution and legacy over the years. Highlighting key assets such as advanced flavors, the maceration process, long-lasting bubbles, and harmony, we strived to emphasize the brand's unique DNA. The tone was set to convey a caring and loving companion to share all the special moments that deserve celebration.

Additionally, we aimed to serve as a source of inspiration and guidance for both partners and consumers. Through compelling storytelling, we sought to strengthen Schweppes Selection's connection with consumers and reinforce its position as a premium mixer of choice for discerning cocktail enthusiasts around the world.

Adapted versions for various markets were created to present different product portfolios within the Schweppes Selection range, tailored to meet local requirements and preferences.