Making Drinks Come Alive
Bitterness, sweetness, and everything in between. What is it that makes a drink really grab the senses? And how can you ensure you get a great drink rather than just an ordinary one? It is more than just the combination of ingredients; it's an experience that embraces all the senses to leave a lasting impression. The campaign we devised to bring this experience to life, which exceeded all expectations, comprised online and print activations as well as live events, with the film and social media audience reaching the millions across Europe, and the post-event exposure reaching the hundreds of thousands.
Our Goal
To showcase Schweppes' new range of exclusive tonics and explore diverse flavors, we aimed to break conventional norms in local Nordic and central European markets. Emphasizing the original Schweppes tonic's rich history and knowledge, we collaborated with global brand ambassador Douglas Anasagasti to create six signature drinks. Our objective was to generate awareness and inspire innovation in the beverage industry, showcasing Schweppes as the obvious choice of mixer for the best drinks in the world.
Online Activation
Utilizing digital and social media, our online activation was central to the campaign. We made a series of engaging short films and tailored the content for diverse social media platforms in both Nordic and global markets, including YouTube, Facebook, and Instagram. This immersive experience showcased the various flavors of Schweppes tonics, emphasizing their unique qualities and the artistry of their creation. Viewers were invited to embark on a sensory adventure, savoring the beauty and craftsmanship behind every Schweppes creation.
Print & Online Activation
We showcased a full-page advertorial in The Forumist issue 17, spotlighting the drinks crafted by the Schweppes brand ambassador. Through visuals, an exclusive interview, and enticing descriptions, the story captured the essence of “making drinks come alive.” It delved into the brand's narrative, inviting consumers to explore further. The content also served as an extended feature on the Drink Generator on Schweppes Online Sweden.
Event Activation
We collaborated with Nosh&Cow and the Caliroots store to host an unforgettable mingle/warm-up and after-party event, featuring Schweppes' signature drinks. The exclusive guest list included influential personalities with substantial numbers of followers, ensuring broad visibility for the activation. Alongside the signature drinks, an exhibition showcased drink images and short films. The event featured live music performances by Linn Koch Emmry and Blenda, DJ gigs, and culminated in a late-night party. It was a vibrant celebration, uniting taste, visuals, and music for an immersive and memorable experience.
Impact
From local to global success, the campaign's impact surpassed all expectations. The online activations, delivered and carried out by Nordic and global media agencies, reached existing and new audiences in the entire Europe and a global sensation.
The short films on YouTube reached 70% full-view statistics in all markets through the simple yet mesmerizing concept.
Short-film and social-media reach
Nordics 10M
Central Europe 35M
South Europe 38M
Launch event reach and shares 90K
Post-event print, online, and social media reach 275K
