Making Drinks Come Alive
Bitterness, sweetness, and everything in between. What makes a great drink stand out from an ordinary one? It’s more than the combination of ingredients—it’s about balance, flavour, presentation, and the overall experience. To bring this idea to life, we developed an integrated campaign across online, social media, print, and live music events. The campaign exceeded expectations, with films and social content reaching millions across Europe and post-event coverage generating hundreds of thousands of additional impressions.
Our Goal
To showcase Schweppes’ new range of premium tonics, we developed a campaign designed to challenge conventions across the Nordic and Central European markets. Building on Schweppes’ heritage and expertise, we collaborated with global brand ambassador Douglas Anasagasti to create six signature drinks, driving awareness, inspiring the beverage industry, and positioning Schweppes as the mixer of choice for exceptional drinks.
Online Activation
Using digital and social media as a central part of the campaign, we created a series of six short films tailored for audiences across Nordic and European markets, including YouTube, Facebook, and Instagram. Each film highlighted a different Schweppes tonic, its distinctive flavour, and the craftsmanship behind its signature drink, showcasing the versatility of the range through a strong and engaging visual concept.
Print & Online Activation
A full-page advertorial in The Forumist Issue 17 showcased signature drinks created by the Schweppes global brand ambassador. Combining strong visuals, an exclusive interview, and drink descriptions, the feature brought “Making Drinks Come Alive” to print and was extended digitally through the Schweppes Sweden Drink Generator.
Event Activation
We collaborated with Nosh&Cow and Caliroots to create an exclusive Schweppes event combining signature drinks, art, and music. The activation brought together an influential guest list for a warm-up and after-party featuring a visual exhibition, short films, live performances by Linn Koch Emmery and Blenda, and DJ sets—creating an immersive brand experience with strong social visibility..
Impact
From local activation to global success, the campaign exceeded expectations, reaching new and existing audiences across Europe and beyond. The short films achieved a 70% full-view rate on YouTube across all markets, demonstrating the strength of the simple yet captivating concept
Short-film & social-media reach
Nordics — 10M
Central Europe — 35M
Southern Europe — 38M
Launch event reach & shares — 90K
Post-event print, online & social-media reach — 275K
